These passes, usually created in house using photoshop, a white wall for background and a laminator, proves to theworld event organizers that we belong there. That is why journalists like press passes.
Because anyone can be a journalist, it’s important for those in the business of collecting news to have a method of separating the self-employed bloggers amateurs from the pros, who work for major publicly held conglomerates.
On top of flashing their credentials to get into exclusive events, like the local county Democrats’ dinner fund raiser, journalists really like displaying their passes on lanyards. It allows journalists to show they belong where they are and allows them to be snobby without digging in their wallets for their press pass. Some even like keeping a collection of current and expired press passes on these lanyards.
presspasses, make a press id in photoshop