In these uncertain times, with the economy in the dumps and looming threats of the next great depression, not too many things come with assurances.
But journalists are committed to remaining resilient. Even with massive staff layoffs, the closing of major metro and local newspapers, they remain zealously committed to showing up en masse to cover life-changing events. Like Apple events.
If Apple is announcing a new line of iPods, iPhones, laptops, software or a new color, it’s a safe bet journalists will flock to the event and will praise the new devices as the greatest inventions since the Gutenberg press – until the new Apple products are announced six months later.
After the event, journalists glee over the specs of the new and slightly updated Apple products and even before the day is out, they are already planning to buy the newest i-Whatever instead of making their student loan payments. Journalists will even risk search warrants and arrests to get their hands on the newest gizmo from Apple.
The journalist turnout at an Apple presentation rivals presidential announcements. In fact, journalists dread the day they'll have to choose between covering Apple and the president (that's going to be a hard phone call to make to the White House).
People tend to have the impression journalists only work on Macs but that is a gross misconception. People only see journalists writing on Macs in public because journalists who have to shamefully drag around the newsroom’s 10-year old duct-taped Dell are too embarrassed to be seen in public. Journlists who dare to be seen in public with their PC are shunned by Apple journalists.
Journalists' indoctrination in the the religion of Apple starts in J-School, with some universities actually requiring journalism students to buy Apple products.
Journalists’ infatuation with Apple can be simply explained by examining journalists’ desperate attempt to be cool and hip and associating themselves with Apple products helps with this delusion.
(This post was composed on an Imac, edited on a Macbook Pro)
More from @JournalistsLike
- Stuff Journalists Like – #74 Working Off The Clock
- Stuff Journalists Like – #63 Leaving Journalism
- Stuff Journalists Like – #73 Citizen Journalists | The List
@JournalistsLike Recommends
- New Life on the Llano (High Road Artist)
- The High Road to Taos (High Road Artist)
excellent description of an obsession