In these uncertain times, with the economy in question and looming threats of madmen controlling nuclear arsenals, not too many things come with assurances.
But journalists are committed to remaining resilient. Even with massive staff layoffs, the closing of major metro and local newspapers, they remain zealously committed to showing up en masse to cover life-changing events. Like Apple events.
If Apple is announcing a new line of iPods, iPhones, laptops, software or a new color, it’s a safe bet journalists will flock to the event and will praise the new devices as the greatest inventions since the Gutenberg press - until the new Apple products are annouced six months later.
After the event, journalists glee over the specs of the new and slightly updated Apple products and even before the day is out, they are already planning to buy the newest i-Whatever instead of making their student loan payment.
Journalists’ infatuation with Apple can be explained by examining journalists’ desperate attempt to be cool and hip. And associating themselves with products with Apple helps with this delusion.
People tend to have the impression that journalists only work on Macs but that is gross misconception. People only see journalists writing on Macs in public because journalists who have to shamefully drag around the newsroom’s 10-year old duct-taped Dell are too embarrassed to be seen in public.
To explain journalists’ obsession with Apple is like explaining why honey attracts houseflies - ok, guess it wasn't that hard to explain.
